Surveytool tips

We try to make it as easy as possible to create a survey that is easy to use for everyone. Let us help you to get the best results.

SurveyTool tips for building a perfect survey

Survey basics

1. Create your survey in the mother language of the respondents.
2. Check your survey on spelling and content.
3. State the reason of your survey in the introduction.
4. Use your own logo to give your survey a professional look.
5. Keep your questions short; 10 seconds max. per question.
6. Use a fill-in time of maximum 5-8 minutes per survey.

Survey – Content and structure

1. Ask questions on age, education level etc. at the end of the survey
2. Give a full spectrum of answers, make sure every possible answer is in the spectrum
3. Do not use video- or audio clips, this will distract your respondents
4. Test your survey among a small group of trusted respondents to guarantee a genuine feedback.
5. Use skipping (routing from question Y to question X) to keep the questions relevant for the respondent.

Target audience and response

1. Determine your target audience specifications thoroughly in advance
2. Calculate the size of your target audience and how many respondents you need for a representative survey
3. Research at what time and day your target audience is best reached. Keep holidays, offices hours and outside weather conditions (beach weather) in mind.
4. When sending invitations mention why people are invited and how you required their contactdetails.
5. Keep privacy regulations (European GDPR) in mind when sending out invitations.
6. Send reminders after 3-5 days
7. Keep your reminders at 1 max.